Why Everyone Is Buying Fix Dessert Dubai Chocolate in 2026 

FIX Dessert Chocolatier is the original Dubai chocolate brand, founded in 2021 by British-Egyptian entrepreneur Sarah Hamouda. Its signature “Can’t Get Knafeh of It” bar  a milk chocolate shell filled with pistachio cream, tahini, and crispy kataifi  went globally viral in 2024 and now ships worldwide from officialfixdessertchocolatier.com.

A single TikTok video changed everything. When food influencer Maria Vehera filmed herself eating a chunky, pistachio-filled chocolate bar in her car, the clip racked up over 56 million views  and FIX Dessert Chocolatier went from a quiet Dubai side hustle to the most talked-about chocolate brand on the planet. Daily orders jumped from single digits to 500 almost overnight.

What Is FIX Dessert Chocolatier?

FIX  which stands for Freaking Incredible Experience  was founded in 2021 by Sarah Hamouda, a 38-year-old British-Egyptian expat based in Dubai. What started as a pregnancy-craving-inspired side hustle quickly became a global phenomenon. Every bar is handmade and hand-painted with edible designs, keeping production intentionally limited to preserve quality.

The brand’s philosophy is simple: chocolate should be an experience, not just a snack.

What Makes the Fix Dubai Chocolate Bar So Special?

Fix Dessert Dubai Chocolate Ingredients

The signature “Can’t Get Knafeh of It” bar draws on traditional Middle Eastern flavors, combining them with a premium chocolate shell. Here’s what goes into the original bar:

The toasted kataifi is what sets FIX apart from every imitator. That contrast between the smooth pistachio cream and the crispy pastry strands is what makes every bite so memorable.

Common allergens in FIX bars include:

• Tree nuts (pistachios; may contain traces of others)
• Dairy (milk chocolate and cream)
• Gluten (kataifi contains wheat flour)
• Sesame (tahini)
• Soy lecithin (used as an emulsifier in chocolate)

Is Fix the Original Dubai Chocolate?

Yes. According to Time Out Dubai, “the first iteration of the now-global chocolate bar originated from Fix Dessert Chocolatier in Dubai,” with the “Can’t Get Knafeh of It” bar sold exclusively since 2022. Many copycat brands and supermarket dupes have flooded the market, but FIX remains the original. Every authentic bar is handmade and painted in Dubai  something no mass-produced alternative can replicate.

Fix Dubai Chocolate Calories and Nutrition Facts

The FIX bar is an indulgent treat. Here’s the nutritional breakdown per 100g serving:

A full bar (150–200g) can contain between 800 and 1,100 calories depending on size. The pistachios and tahini contribute meaningful amounts of protein and heart-healthy monounsaturated fats, but the bar’s high sugar content makes portion awareness worthwhile.

Where to Buy Fix Dessert Chocolate in Dubai

In Dubai, FIX operates online only through the Careem app, with two daily drops:

• 2:00 PM and 5:00 PM UAE time
• Bars typically sell out within minutes
• A box of 6 mixed flavors costs Dhs 395.25
• A mini box (10 smaller pieces) starts from Dhs 147
• Individual bars are priced at approximately Dhs 68.25

FIX has also appeared at Dubai International Airport and hosted a pop-up at the Museum of the Future in January 2026. Abu Dhabi delivery is available through select partners.

Frequently Asked Questions

What does FIX stand for in Fix Dessert Chocolatier?
FIX stands for “Freaking Incredible Experience.” The name reflects the brand’s goal of delivering more than just a chocolate bar   it’s designed to be a full sensory event.

Who founded Fix Dessert Chocolatier?
Sarah Hamouda, a British-Egyptian entrepreneur based in Dubai, founded FIX in 2021 as a side hustle inspired by her pregnancy cravings. The brand has since grown to a team of 10+ and ships globally.

How much does a Fix Dubai chocolate bar cost in the UK?
In the UK, FIX bars are available at Harrods and through Heavenly Snacks, priced at approximately £25.99 per bar. International shipping via the official website is also available.

How many calories are in a full Fix Dubai chocolate bar?
A full FIX bar (150–200g) contains approximately 800–1,100 calories. Per 100g, the calorie count is 540–550 kcal, comparable to other premium milk chocolate bars.

Is Fix Dubai chocolate gluten-free?
No. The kataifi (shredded phyllo dough) filling contains wheat flour, making the original bars unsuitable for those with celiac disease or gluten intolerance.

What allergens does Fix chocolate contain?
FIX bars commonly contain tree nuts (pistachios), dairy, gluten (wheat), sesame (tahini), and soy lecithin. Some bars may also have traces of other nuts due to shared production equipment.

How do I order Fix chocolate in Dubai?
Download the Careem app and set a reminder for 2:00 PM or 5:00 PM UAE time daily. Bars sell out within minutes, so have your cart ready before the drop.

How many flavors does Fix Dessert Chocolatier offer?
As of 2026, FIX offers 13+ flavors including its original pistachio-kunafa bar, dark and white chocolate editions, baklawa, salted pretzel, mango, honeycomb, and peanut butter & jam varieties.

Is the Fix Dubai chocolate bar vegan?
No. The standard bars contain milk chocolate and dairy-based fillings. FIX does not currently offer a certified vegan bar in its core lineup.

How should I store Fix Dubai chocolate?
Store FIX bars in a cool, dry place below 20°C (68°F), away from direct sunlight. Refrigerate for 30 minutes before eating if the bar has softened during transit. Properly stored, bars remain fresh for 1–2 months.